Private concept for Jake Krauss
One-off product preview
Jake Krauss Koolin' with Krauss

No-BS Service-Call Decision Kit

The checklists I wish someone handed me when I was green

21.4KYouTube subscribers
209Videos of real field work
FloridaResidential HVAC, without the guru act
Why this, why now

The audience is already circling the product.

Not a random ebook. A compact field-reference built from the gap between what Jake shows on camera and what working techs still need beside the unit.

A

The diagnosis calls pull attention

Service-call diagnosis videos reach 10K–24K views. The practical, fault-by-fault work is where the channel earns focused attention.

10K–24Kservice-call views
B

Viewers keep asking for the thinking

Apprentices and working techs debate technique in the comments and ask why a step came first or what the root cause was — every upload turns into a peer shop talk.

113comments on the newest video
C

Recommendation already moves buyers

“What kind of socks are those?” turned into an affiliate sale. Viewers buy the gear Jake points at — his recommendation moves product.

Provenbuyer intent via tool links
What's inside

Five calls. Less guessing.

A decision kit that sounds like shop talk, not a textbook written by somebody who has never opened a condenser.

01Decision tree

No-Cool Triage Tree

Capacitor, contactor, motor, or low charge? A clean route through the usual suspects before the parts cannon comes out.

02Workflow

Drain & Float-Switch Workflow

Follow the water, confirm the switch, clear the problem, and stop turning a drain call into a personal feud.

03Decision tree

Thermostat-Blank & Lockout Fault Codes

Separate a dead stat from a safety lockout, then chase the code without chasing your own tail.

04Checklist

“Before You Condemn the Compressor”

The pause-before-the-big-call list. Confirm the boring stuff before delivering the expensive news.

05Scripts

The Customer Conversation Cards

What to say when the customer is watching every move, how to deliver the expensive verdict, and when to make the warranty call that saves them thousands — in plain shop talk.

Locked sample

A glimpse. Not the whole playbook.

Enough to show the format and the opening logic. The complete branches, readings, and fault paths stay locked until the product is built with Jake.

No-cool triage / sample viewField card · private preview
No-cool call
Indoor blower running?
YES
Fan's dead? Meter the capacitor under load — a resting reading can lie.
NO
Start at the disconnect, then stat, then board. Dead gear needs a meter, not guesses.
LOCKEDFull diagnosis branches withheld

Built for the van, not the bookshelf.

Not a course. The laminated cards for your van.

Fast enough to use between the thermostat and the air handler. Clear enough for a green tech. Useful enough that an experienced tech still keeps it close.

  • Working residential techs
  • Apprentices learning the order
  • Techs who hate avoidable callbacks
The partnership

Jake brings the judgment. I build the product.

A small, defined arrangement. No filming requirement and no upfront cost to Jake.

Revenue split
70%Jake's share
of net revenue
30%IGS share
of net revenue

Term: 24 months. Net means revenue after processing, platform fees, refunds, and chargebacks.

Build: No upfront cost to Jake. I handle the product build, hosting, and checkout.

If this sounds like your audience, the next step is deciding what belongs on the cards.

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