CORE — the businessText-First Front Desk
The business the team builds and sells. Voice is sold only as the bundle upsell — never the lead offer. The shape is why it won: build the system once, clone it per client, recurring revenue that does not grow hours proportionally, and work that splits across two people.
The wedge: billing transparency — voice minutes pass through at cost on the client's card, never marked up — plus month-to-month, no lock-in, and A2P registration rescue as the door-opener. That wedge attacks the master flaw the flaw-mining scan found across the whole market: unpredictable metered billing and cancellation / contract friction.
Starter kit readyPricing research doneProblem Finder form liveAcquisition plan set
Acquisition: evidence-led 30-target outreach, 3 touches, the form as the low-friction door — demos built around the prospect's stated #1 problem.
Track 2 — active, run in parallelPrint / Sign white-label production support
Promoted 4 Nov 2026: no longer an optional bridge — a live second track run in parallel with the core, under IGS. The v4 scan's 18/20 is real — MODERATE pressure, 0–2 week ramp, a professional skill already in hand. It remains hour-bound work on Ian's craft hours (Joel cannot do prepress), so revenue stops when the hands stop — the hours stay capped, and it never eats the core's evenings.
Pricing was researched before it was set — the kit's draft numbers were placeholders, not anchors. The proposed ladder below is built from verified incumbent prices and is PROPOSED, awaiting Ian's lock: free first small proof · retainers $490 / $890 / $1,490 per month · per-job $39–65 / $85–150 / $195–350 · $0 setup, month-to-month.
Starter kit readyPricing research done — proposedNothing sent yet
Its own falsifier: 2 weeks, $0 spend — fewer than 2 free-proof accepts, or zero paid second jobs, kills the track and Front Desk leads alone again.